According to Kevin Iole, Gennady Golovkin vs. Daniel Jacobs brought in 170,000 PPV buys last Saturday on HBO. The numbers came from Golovkin’s promoter Tom Loeffler, said Iole. Golovkin was defending his IBO/WBA/WBC middleweight titles in the fight, and he won by a 12 round unanimous decision at Madison Square Garden. But in winning the fight, Golovkin may have lost out on a chance to fight former two division world title holder Saul “Canelo” Alvarez in September.
Golovkin’s dismal PPV numbers on HBO means that Golden Boy Promotions, the handlers for the 26-year-old Canelo, have all the negotiating muscle they ever wanted. Canelo’s promoter Oscar De La Hoya already said is much, telling the Los Angeles Times that the $15 million flat sum offer was no longer being offered to him.
De La Hoya says he would switch to a percentage split that Canelo would need to agree on first before it’s offered to Golovkin. It’s not hard to picture Canelo offering Golovkin 10% and telling him, ‘Take it or leave it. The offer is on the table.’ Golovkin would have to swallow his pride and accept the offer, showing that he’s no more on equal terms with the red-headed Golden Boy star than any of his other opponents. Golovkin is well liked by the boxing public, but he’s not a PPV star like Canelo. The Jacobs fight was a bad one for Golovkin. He barely won, and he did not fight with his normal “Drama show” style.
“Golovkin-Jacobs middleweight title fight sells 170,000 pay-per-views.” said Kevin Iole on his Twitter.
This isn’t the official end for any chances of a Canelo-Golovkin fight in 2017 or forever, but it is pretty close to the end. Golovkin bringing in just 170,000 buys for the fight against Jacobs means that he’s not going to be able to count on getting a respectable percentage split for the Canelo fight. That’s not going to happen. Canelo has a fight against Julio Cesar Chavez Jr. on May 6. That’s a fight that Canelo is going to be able hit it out of the park in terms of PPV buys. He’s going to get a lot more buys than Golovkin’s pitiful 170,000.
The thing is, Golovkin should have tried to get a fight against Chavez Jr. a long time ago, because a fight against him would have made big money. Canelo is getting the fight instead. Iole says that David Lemieux could be the guy that Canelo fights in September on HBO PPV. There would be a lot of interest from boxing fans in that fight as well.